The elements

Typography

Part of the way the world experiences our brand is through typography. Our typeface is bold and contemporary and tells the story of the confident, progressive company we are.

For
a world
that’s
always on

Helvetica Neue is our brand typeface

We use five weights of Helvetica Neue:

  • 85 Heavy for headlines
  • 75 Bold and 65 Medium for subheadings
  • 55 Roman and 45 Light for body copy

Weight

  • 45 LIGHT
  • 55 ROMAN
  • 65 MEDIUM
  • 75 BOLD
  • 85 HEAVY

Size

  • Small
  • Medium
  • Large

Applications

Here’s what it looks like when we put our typeface to work.

Say hello to Helvetica Neue LT Pro, the face of our brand typography.

Click to play video