We use everyday language. Friendly. Straight-forward. Clear. We express ourselves naturally, but also with wit, passion and charm.
We can speak with authority because, with more than 100 years of experience, we’ve earned it. We use facts, figures and technical language accurately. We know our stuff.
We don’t have to hype up our messages. We tell it like it is. Confident. Matter of fact. When it comes to communications, we’re direct.
Here are some examples of how we use the Cummins tone of voice to sound clear, confident, knowledgeable and on our customers’ side.