The elements

The Powerline

All our communications connect truths about our brand, our products and our services with our insight that the world is always on.

We make that connection in our communications with a simple, powerful graphic device.

THIS IS THE
POWERLINE. A
DYNAMIC SYMBOL
THAT CONNECTS
OUR BRAND PROMISE
WITH THE WORLD
IN WHICH OUR
CUSTOMERS WORK.

The development
of the powerline

On the left

What

This side of the powerline is about us and WHAT we do. Here, we make our offers and promises; the things we make and do for all our audiences

On the right

Why

This side of the powerline is all about our purpose: FOR A WORLD THAT’S ALWAYS ON.

Portrait ad - Powerline On Portrait ad - Powerline Off Roller banner - Powerline On Roller banner - Powerline Off Social - Powerline On Social - Powerline Off Web banner - Powerline On Web banner - Powerline Off
Switch the
powerline on

See how the powerline works

Find out how the powerline helps us tell the world what we do and how we do it.

Click to play video