The elements
The Powerline
All our communications connect truths about our brand, our products and our services with our insight that the world is always on.
We make that connection in our communications with a simple, powerful graphic device.
THIS IS THE
The development
of the powerline
On the left
What
This side of the powerline is about us and WHAT we do. Here, we make our offers and promises; the things we make and do for all our audiences
On the right
Why
This side of the powerline is all about our purpose: FOR A WORLD THAT’S ALWAYS ON.
Find out how the powerline helps us tell the world what we do and how we do it.
