The elements
Our Logo
Created by Paul Rand, one of the great graphic designers, our logo is iconic, recognized and respected around the world. Our brand has many elements, but our logo is its heart.
Overview
There are three primary ways to use the Cummins logo: black on a white background, or white on a red or black background. Also, it’s fine to put the logo against an image, just as long as the logo is crisp and clear. We never want anyone to miss it.
Applications
Our logo should always appear bold, strong and clear.
Discover where our world famous logo came from, and how to make the most of its strength.
