The elements

Our Logo

Created by Paul Rand, one of the great graphic designers, our logo is iconic, recognized and respected around the world. Our brand has many elements, but our logo is its heart.

View from under a truck Photo of an early Cummins branded race car


There are three primary ways to use the Cummins logo: black on a white background, or white on a red or black background. Also, it’s fine to put the logo against an image, just as long as the logo is crisp and clear. We never want anyone to miss it.


Cummins logo on white
Cummins logo on red
Cummins logo on black


Our logo should always appear bold, strong and clear.

Discover where our world famous logo came from, and how to make the most of its strength.

Click to play video