The elements

Color Palette

Red. Black. White. These are our colors, the ones that say Cummins to the world.

Color palette

The primary color palette for all our communications is Pantone 485 red, black and white. We use these colors strategically and consistently.

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Primary palette

C 0 M 95 Y 100 K 0

R 218 G 41 B 28

#DA291C

C 0 M 0 Y 0 K 100

R 0 G 0 B 0

#000000

C 0 M 0 Y 0 K 0

R 255 G 255 B 255

#FFFFFF

Applications

Our strong primary color palette demands attention and is uniquely Cummins. Check out these examples of our brand colors in action.