This is our
brand platform

For
a world
that’s
always on

Our brand
platform


Our brand platform is our “why”; the reason we do all we do.

It is inspired by the truth all our customers understand — that in a rapidly changing world, the pursuit of success never rests.

Our brand platform is at the heart of how the Cummins brand is expressed to the world.

OUR BRAND PLATFORM IS A WAY FOR US TO EXPRESS OUR MISSION, VISION AND VALUES.


Our mission is making people’s lives better by powering a more prosperous world.

Our vision is innovating for our customers to power their success.

Our values shape the way we work every day with integrity, diversity and inclusion, caring, excellence and teamwork.

FOR A WORLD THAT’S ALWAYS ON

 brand pillars

Our brand platform supports our four brand pillars.

Our brand pillars all support our mission to make people’s lives better by powering a more prosperous world.


Brand pillars


Always
trusted

We give our customers something even more powerful than our products. We give them our word. The confidence that comes with knowing, when the pressure’s on, they can put their trust in Cummins. It may be the reliability of the products that have our name on, or the dependability of our people. Either way, keeping our promises is what makes us Cummins. We don’t ask for trust. We earn it. It’s been that way for more than 100 years. And always will be.

Brand pillars


Always
innovating

Clessie Cummins had it right. Good enough just isn’t good enough. That’s why we’ve pushed for better every day for more than 100 years. Research and technology are the engine of our business. It’s made us a technology world leader. It’s why the smartest people work here. And in the end, we know that whatever we achieve, the world’s going to keep giving us new problems to solve, new heights to reach. The march of progress never rests. And that’s just the way we like it.

Brand pillars


Always
customer-
driven

Our business starts and ends with our customers. First, we get to know them, really know them. Then, we put their businesses at the heart of ours. We make their challenges, our challenges. We make their goals, our goals. We work with them, shoulder to shoulder, because the spirit of partnership is in our blood. And no matter who they are, they’ll get the very best we have to give.

Brand pillars


Always
responsible

Here at Cummins, we never forget that lives, communities and the planet are touched by the choices we make. So we take our responsibilities seriously. We make it our mission to support people and society and contribute in every way we can. We know it’s our duty to set standards, not just follow them. That’s what leaders do. It’s why we’re recognized as one of the world’s most responsible businesses. Because one imperative drives us above all others — doing the right thing.